Why Paper Choice Matters
Paper is more than a backdrop
Design catches the eye, but paper holds the memory. It’s easy to overlook paper as “just the background,” but the truth is, it makes all the difference.
The stock you choose doesn’t just support the design, it shapes how people experience it. The right choice of paper turns an ordinary print into something worth keeping.
The importance of weight, texture and colour
The weight, the texture, the colour, they all change how your project feels in the hand.
A soft cotton stock adds warmth and elegance.
A smooth, coated sheet gives sharpness and precision.
A heavy card feels premium and lasting.
A lighter stock feels more accessible and easy-going.
These subtle changes can transform the impression your project makes, from a wedding invitation that feels luxurious to a business card that feels bold and confident.
Why quality paper performs better
In our workshop, we’ve worked with everything from crisp G.F Smith stocks to Fedrigoni, Fenner and handmade papers with beautiful, natural imperfections.
Decades of experience have taught us one thing: good paper doesn’t just look better - it performs better. It holds foil more cleanly, embosses more sharply, and cuts more smoothly. That’s why we always recommend choosing the best stock you can for your project.
Choosing paper for the right experience
Paper isn’t just about aesthetics, it’s about experience. Pick up a luxury business card and you’ll feel the difference instantly. Open a wedding invitation printed on heavy cotton stock, and you’ll know it’s something to keep.
That’s why we encourage people to think about paper early on. It’s not an afterthought, it’s part of the design itself.
Need help choosing the right paper?
Selecting stock can feel overwhelming, but it doesn’t have to be. That’s where we come in. With decades of experience, we’ll guide you through textures, tones and weights to make sure your project feels exactly as it should.
From business cards to wedding stationery, the right paper makes all the difference. Get in touch and let’s find the perfect match for your next project.
